Privacy policy

This Privacy policy describes how FertLi Inc. ("FertLi," "we," "us," or "our") collects, uses, and shares your personal information when you use our mobile and web application ("App"). By using the App, you agree to the collection and use of your information as described in this Privacy policy.

Information we collect

We collect the following types of information:

  • Personal information: This includes your name, email address, phone number, and any other information you provide during account registration.
  • Health-related data: This includes information you provide related to your fertility journey, such as cycle tracking data, lifestyle information, and (if you choose to provide it) health insurance information.
  • Usage data: This includes information about how you use the App, such as the features you access, the time and duration of your sessions, and your interactions with the App's content.
  • Device information: This includes information about the device you use to access the App, such as your device type, operating system, and unique device identifiers.

How we use your information

We use your information for the following purposes:

  • To provide and personalize the App: We use your information to provide you with personalized recommendations, insights, and educational content based on your individual needs and goals.
  • To improve the App: We use your information to analyze usage patterns, identify areas for improvement, and develop new features and services.
  • To communicate with you: We may use your information to send you emails, text messages, and push notifications about your account, updates to the App, and promotional offers. You can opt out of receiving marketing communications at any time.
  • To protect our rights and interests: We may use your information to detect and prevent fraud, enforce our Terms and conditions, and comply with legal obligations.

How we share your information

We may share your information with the following third parties:

  • Service providers: We may share your information with third-party service providers who help us operate the App, such as payment processors, analytics providers, and customer support platforms.
  • Information providers: We may share your anonymized and aggregated health-related data with Information Providers for research and educational purposes.
  • Legal requirements: We may disclose your information if required to do so by law or in response to a valid legal request.

Data retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy policy unless a longer retention period is required or permitted by law.

Your rights

You have the right to access, correct, or delete your personal information. You can exercise these rights by contacting us at

Changes to this Privacy policy

We may update our Privacy policy from time to time. We will notify you of any changes by posting the new Privacy policy on this page.

Contact us

If you have any questions about this Privacy policy, please contact us at